High school & college coaches · All sports
Build a team
that owns
its standards.
You set the standard. Momentum gives your athletes a simple weekly rhythm to reflect on it, recognize it in each other, and keep it part of the conversation.
Adding 15 more teams this winter. Matt will reach out personally.
Own the
next play.
After a mistake, name your next action and get back into the play.
Something your athletes can practice.
Something their teammates can notice.
When it still falls on you
You shouldn’t have to carry the standard alone.
You talk about accountability. You reinforce it at practice. But after a mistake, a tough loss, or a player’s frustration over their role, you’re still the one starting the conversation.
You want your athletes to recognize those moments and take responsibility themselves. Momentum gives them a weekly place to practice that.
Inside the weekly rhythm
See a week
in Momentum.
Follow one standard through the week. Choose a step to see what your team does and what comes back to you.
Coach · Start the week
Make the standard
something they can do.
Choose one behavior tied to what matters to your team. Introduce it at practice. Your athletes can see it in Momentum throughout the week.
Start with one clear action your athletes can recognize.
Own the next play.
Our value · AccountabilityAfter a mistake, name your next action and get back into the play.
Athlete · Thursday–Sunday
Give them a moment
to own their response.
A short reflection asks athletes to connect the standard to their own week. They name a moment, look at their response, and think about what comes next.
The useful part is the specific example.
Where did you live
the standard?
“I missed my assignment and got frustrated. I called out what I needed to do on the next rep and got back in.”
Teammate · Thursday–Sunday
Help them notice it
in each other.
Athletes recognize a teammate who showed the standard. Now they’re looking for the behavior in someone else and giving it a name.
Another opportunity for your players to carry the conversation.
“I noticed Jordan.”
“After the mistake, Jordan reset and helped us get organized for the next rep. That helped the whole group.”
Coach · Sunday
Your team’s week.
In their own words.
See who checked in, what your athletes noticed, and which teammates earned recognition. The Sunday Recap gives you real examples to bring into your next practice.
Swipe through the recap or use the arrows.
Own the next play.
Accountability · Your team’s weekly focus
1 of 3 · Your team’s week
What progress can look like
The standard starts sounding less like your voice—and more like theirs.
An athlete redirects a teammate before you have to step in.
A quiet player gets recognized for a small action that helped the team.
You bring an athlete’s example into the next practice, giving the team something specific to repeat.
Why I’m building Momentum
The standard matters
when a player
makes it their own.
I played college golf at UTEP and later worked as a producer at ESPN. Nobody talked to us about the mental side of competing when I played, and I’ve spent the years since trying to understand what we needed to hear.
Today, I host Momentum Sessions, where I talk with coaches and leaders about culture, leadership, and what makes great teams different.
- UTEP
- College golfer
- ESPN
- Former producer
- 350+
- Coach community
Conversations with people like Jay Bilas, Herm Edwards, and Molly Miller keep bringing me back to one question: how do athletes start taking ownership of the standards their coach cares about?
That’s what I’m building with Momentum: a place in the week to reflect on a standard, notice it in a teammate, and put it into words of their own.
A few coach-to-coach questions
Before you
put it in play.
Do I need my team’s standards figured out?
You need a starting point. “Accountability” or “effort” can become a specific action athletes understand and recognize. Start with one clear behavior and build from there.
How much work does this add for me?
You introduce the standard, help athletes get started, and use the recap to reinforce what matters. Momentum organizes the weekly reflections and recognition and creates the Sunday Recap automatically.
Will my athletes actually participate?
Participation takes a clear introduction and reinforcement from you. Athletes have a specific job: reflect on the standard and notice it in a teammate. Referencing their examples at practice helps connect the app to the team.
Is this built for my sport?
Momentum is built around team behaviors, not sport-specific drills, so the weekly rhythm works anywhere. This fall’s teams include golf, basketball, football, and volleyball. Your team’s standard should use the situations and language your athletes know.
When do athletes reflect and recognize teammates?
From Thursday through Sunday, athletes reflect on how they lived the standard and recognize teammates who showed it. The automated Sunday Recap brings the week together.
What does it cost?
$179 per team, per year. Teams joining this winter lock in that founding rate for as long as they stay. If Momentum isn’t useful to your team after the first month, you get a full refund. Running more than one team? Ask about program pricing on the call.
What happens when I join the waitlist?
We’re adding 15 more teams this winter, with spots opening . Share a few details about your team, and Matt will reach out personally about the next opportunity to join. Joining is free and doesn’t commit you to anything. If you’d like to talk sooner, book a 20-minute call right after signing up.
Winter enrollment · Opens November 9
Give your players
a way to own it.
We’re adding 15 more teams this winter. Tell us about yours, and Matt will reach out personally.
$179 per team/year · Winter founding rate
Joining the waitlist is free and carries no commitment.
An optional call if you’d like to talk.
You’re on the list.
Matt will reach out personally about your team and the next opportunity to join this winter.
Want to talk sooner? Book a 20-minute call